Anitone

Anitone AKA “The Animal Tonic” is a rich, chocolate sweet smelling fermentation of various plant extracts and humates – a complex carbon source that is a fundamental component of highly fertile soils, and almost non existent in WA sandy soils.

Pets are essentially captive animals, confined by the boundaries of pen, house or yard, and are therefore unable to obtain the wild food that their ancestral blue print would have consumed or hunted.

The wild hunting carnivores ate the full carcass of their kill, and this included its gut contents, which would have been partially digested, fermented plant material. Such a diet is almost impossible to reproduce in the urbanized pet living in the modern world, however, there is a large range of scientifically balanced processed foods on the market that do provide a very high level of nutrition. However, these foods by their nature are highly processed, and pass through the digestive system very quickly, hence are tagged as being “highly digestible”. Whilst they may contain all the minerals that are listed on their packaging, it is unknown whether all pets can absorb and assimilate all of these minerals and vitamins at all times in their lives.

Western Australia has ancient soils weathered into bare sands, and is profoundly deficient in minerals and organic matter. Farming WA soils profitably presents a great challenge for farmers, and raising robust livestock in WA is another challenge. Meanwhile in the stables, horse owners were needing to add copious amounts of powdered supplements to the feeds of their horses, who generally refused to eat them. An alternative was required and after much research into old fashioned veterinary remedies, an old draft horse remedy was found which was brewed like beer.

From this concept, Anitone was developed.