Anipal

Science Based, Researched & Hypoallergenic

From Anipal founder & accredited Vet, Dr Stephanie Stubbe:

As a vet working in RSPCA, I became increasingly aware and concerned about the effects of climate change and plastic pollution on the environment and wildlife both globally and locally on our own native species.

Having grown up next to the Murray River and witnessed the damaging impact of waste plastic in the river, local waterways, and our land, I wanted to develop a solution to tackle this crisis. At this point, Anipal was born as a vehicle to rethink and redesign the everyday things we use in the vet and pet industry to enable pet owners to drive positive, sustainable change. We started with creating tethering products (leashes & collars) from recycled plastic, that celebrate and support Australian threatened species.

Just The Beginning
This was just the beginning of our journey. Having recycled over 300,000 plastic bottles into sustainable pet products we expanded our impact to positively influence pet health and the environment further. In early 2022, Anipal launched a range of functional and double-action dog treats and chews using novel Australian proteins as a way to tackle the canine food industry and common issues that are faced.

Where We Are Today
In February 2023, Anipal and Dr Stephanie Stubbe came under the Martin and Pleasance (M&P) portfolio of brands. M&P are leaders in natural health and wellness and have been established in Melbourne, Australia since 1855. Anipal, has evolved to be a trusted brand providing sustainable, high quality products that have a positive health impact on dogs health and the planet. Everything is designed from a scientific perspective, using researched ingredients helping provide comfort for pet owners with evidence-based, natural solutions.