Lifewise

A truly balanced blend of essential nutrients from quality ingredients exquisitely proportioned to the energy content of the food allows the body to balance naturally, often producing amazing results for all, including sufferers of allergies, intolerances, sensitivities or ill-thrift.

Sympathetic ingredients

For a food to be truly healthy and nutritious, it must be made from ingredients that are sympathetic to the animal.

Ethical recipes

The combination of high quality, sympathetic ingredients in the correct proportions to create a specific nutrient profile is both an ethical and an effective method of feeding your pet.

Scientifically designed

True holistic nutrition is strongly supported by scientific research. Total wellbeing of both body and mind is dependent on the balanced supply of essential nutrients in specific ratio to one another.